Candidates must be prepared and excited to work outside their job description, including being out in the stores and working with sales colleagues. Overall, you need to be very engaged with both the theoretical and executional elements of marketing – from concept creation to distribution to visibility in the market.
As a company, we are smaller than many of our competitors, so those of us in Marketing never sit back and simply defend our market share. We see ourselves as architects of growth for our iconic brands across the globe.