Director of Marketing, Portable POWER – USA
Photographer with an eye for subtlety.
Nadia has two passions that go hand in hand: travel and photography.
“Going to places and experiencing them through the lens of a camera often lets you catch subtleties you otherwise might miss. This has a direct impact on how I see the world because I am able to see many different layers at the same time.”
Seeing different layers at the same time and drawing upon her love of photography led Nadia to come up with an innovative new way of marketing Energizer® Ultimate Lithium Batteries by partnering with National Geographic and creating the Ultimate Photo Contest.
Nadia was also responsible for the development and launch of Energizer® Advanced Lithium.
In a truly collaborative spirit, Nadia brought diverse teams together to make this happen.
“I was able to work with technologists to deliver a ‘better than’ battery solution, drive the marketing communications and collaborate with the customers’ sales and trade teams to launch the product at retail. Launches in the battery category are infrequent and it was fulfilling to be able to work on the project from start to finish.”