BRAND MANAGER, PERSONAL CARE – Italy
Innovative trekker gets off the beaten path.
When Jesus needs a break, he packs his notebook and camera into his backpack and hits the road. Not to the familiar and must-see tourist sites, but to places where he can blend into the local culture and gain insight into how different people and cultures look at the world.
He brings that same spirit to his work. In fact he worked two years in Spain for Energizer, and then moved to Italy, to continue working on different launches for Wilkinson Brand, demonstrating his innovation and passion in all the projects where he participated.
And the team’s insights led to great innovation. When the team thought about the fact that Italian women shave with men’s products, they found a new target audience and a new way to market to them for the Wilkinson Quattro For Women® Bikini launch.
“My passion for travelling and living in other countries forces me to open my mind to the world around me. The more inputs I give to my brain, the more ideas to apply to my daily work. The desire to discover is also in my work, where I try to apply the same passion to everything I do, trying to innovate and learn daily from people around me.”