EUROPEAN MARKETING MANAGER, MEN'S SYSTEMS – Belgium
Champion dog breeder always striving for the best.
Niels wants to win. He has since the age of 10 when he started breeding and showing dogs around Europe and the US.
“I wanted to become the best in Belgium. After this I wanted to take it abroad. Basically, breeding and showing dogs has taught and enabled me to push my own boundaries and reinforced my love to win.”
A breeder of champions, Niels and the teams he has had the delight to work with are seen as champions as well.
“As a European innovation champion, I had the pleasure of taking part in several innovation sessions, which ended up in new business platforms or new creative ideas to support product launches.”
These sessions sparked an idea which helped the French team to develop a breakthrough LED shelf lighting system to support Hydro®, which created a very positive impact on Hydro® sales and contributed to Wilkinson Sword’s drive toward becoming a leading brand.
“From a business point of view, I believe innovation – driven by creativity – is the strongest reason for structural growth and consumer bonding. The companies with the highest levels of relevant consumer innovations are the fastest growing companies and are the ones for which the consumers have the highest affinity.”