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HISTORY

It all began with our invention of the first dry cell battery back in the 1890s. Since then, our pioneering spirit has driven us forward, leaving behind a rich history of highlights across numerous consumer brands. To learn more about our highly innovative past, please move your cursor over the blue bars below.
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1772

​Henry Nock opens his first London Gun workshop which later became Wilkinson Sword.

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1772

​Henry Nock opens his first London Gun workshop, which later became Wilkinson Sword.
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1890

​Wilkinson introduces the first “cutthroat” razor known as the Figaro.

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1890

Wilkinson introduces the first “cutthroat” razor, known as the Figaro.
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​W.H. Lawrence invents the first dry cell battery for consumer use.

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1896

​W.H. Lawrence invents the first
dry cell battery for consumer use.
1897
1898Conrad Hubert invents the first handheld flashlight.

Conrad Hubert forms the American Electrical Novelty & Manufacturing Company​.

Wilkinson Sword launches the first T-handled razor.
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1898

​Conrad Hubert invents the first handheld flashlight.

1898

Conrad Hubert forms the American Electrical Novelty & Manufacturing Company.

1898

​Wilkinson Sword launches the first T-handled razor.
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1905Conrad Hubert renames his company The American Ever Ready Company.
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1905

Conrad Hubert renames his company The American Ever
Ready Company.
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1914The American Ever Ready Company becomes part of National Carbon Company.  Hubert stays on as president. The trademark is shortened to Eveready®.
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1914

​The American Ever Ready
Company becomes part of National Carbon Company.  Hubert stays on as president. The trademark is shortened to Eveready®.
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1917National Carbon Company merges with Union Carbide to form the Union Carbide and Carbon Company.
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1917

​National Carbon Company merges with Union Carbide to form the Union Carbide and Carbon Company.
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1921​Colonel Jacob Schick invents the Magazine Repeating Razor, the forerunner to the Schick Injector® Razor.
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1921

Colonel Jacob Schick invents the Magazine Repeating Razor, the forerunner to the Schick Injector® Razor.​
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1927Colonel Schick brings to fruition his idea of the first electric razor and starts the Magazine Repeating Razor Company to manufacture them.​
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1927

Colonel Schick brings to fruition his idea of the first electric razor and starts the Magazine Repeating Razor Company to manufacture them.​
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1932​Abram N. Spanel founds the International Latex Company (later became Playtex) in Rochester, New York, making latex bathing caps.
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1932

​Abram N. Spanel founds the International Latex Company (later became Playtex) in Rochester, New York, making latex bathing caps.
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1940First Playtex Living Girdle® advertised.​
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1940

First Playtex Living Girdle® advertised.
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1946​Eversharp, Inc. acquires the Magazine Repeating Razor Co. and renames it The Schick Safety Razor Company.
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1946

Eversharp, Inc. acquires the Magazine Repeating Razor Co. and renames it The Schick Safety Razor Company.
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1954The Playtex Living Glove® is introduced to “save the beauty of the washer’s hands.”​
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1954

​The Playtex Living Glove® is introduced to “save the beauty of the washer’s hands.”
1955Eveready introduces the first miniature batteries for hearing aids.
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1955

Eveready introduces the first miniature batteries for hearing aids.
1956​Wilkinson Sword becomes the first manufacturer to introduce the stainless steel double edge blade.

Eveready invents the first 9-volt battery.
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1956

Wilkinson Sword becomes the first manufacturer to introduce the stainless steel double edge blade.​

1956

​Wilkinson Sword becomes the first manufacturer to introduce the stainless steel double edge blade.
1957
1958Eveready introduces the Eveready® Nickel Cadmium (NiCd) rechargeable battery system.​
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1958

​Eveready introduces the Eveready® Nickel Cadmium (NiCd) rechargeable battery system.
1959Eveready’s Lewis Urry revolutionizes the battery industry by introducing the first commercially viable cylindrical alkaline battery – a big step towards longer battery life in portable devices.​
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1959

​Eveready’s Lewis Urry revolutionizes the battery
industry by introducing the first commercially viable cylindrical alkaline battery.
1960Playtex develops the disposable feeding bottle, Playtex Nurser®, which quickly becomes the #1 selling baby bottle system.​
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1960

Playtex develops the disposable feeding bottle, Playtex Nurser®, which quickly becomes the #1 selling baby bottle system.
1961
1962Schick becomes the first U.S. manufacturer to sell stainless steel blades coated with Teflon® to improve comfort.
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1962

Schick becomes the first U.S. manufacturer to sell stainless steel blades coated with Teflon to improve comfort.
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1967​Eveready introduces the first rechargeable flashlight.
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1967

​Eveready introduces the first rechargeable flashlight.
1968Playtex introduces Gentle Glide®, the first tampon with a plastic applicator.

Playtex develops the space suits for NASA, including the one worn by Neil Armstrong during the first moonwalk.
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1968

Playtex introduces Gentle Glide®, the first tampon with a plastic applicator.​

1968

​Playtex develops the space suits for NASA, including the one worn by Neil Armstrong during the first moonwalk.
1969
1970​Edge®, the first shave prep in gel form, is launched.

Wilkinson Sword introduces and patents the first bonded blade, a blade bonded in a plastic housing; and becomes the first manufacturer to patent a bonded blade cartridge.
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1970

​Edge®, the first shave prep in gel form, is launched.

1970

Wilkinson Sword introduces and patents the first bonded blade, a blade bond in a plastic housing; and becomes the first manufacturer to patent a bonded blade cartridge.
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1972​Skintimate®, the first shave gel for women (originally called Crazylegs), is launched.
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1972

Skintimate®, the first shave gel for women (originally called Crazylegs), is launched.
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1975Eveready introduces the Eveready® economy light – the world’s most popular flashlight.
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1975

Eveready introduces the Eveready® economy light – the world’s most popular flashlight.​
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1978Schick introduces Personal Touch®, the first shaving system designed just for women.​

Banana Boat® brand is created by Miami Beach lifeguard Robert Bell.
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1978

Schick introduces Personal Touch®, the first shaving system designed just for women.​

1978

​Banana Boat® brand is created by Miami Beach lifeguard Robert Bell.
1979​Playtex introduces Jhirmack® hair care products, Danskin® dance and activity products, Almay® cosmetics, and Pennaco® and Round-the-Clock® hosiery. 
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1979

​Playtex introduces Jhirmack® hair care products, Danskin® dance and activity products, Almay® cosmetics, Pennaco and Round-the-Clock hosiery.

(Ownership of the trademarks Jhirmack, Danskin, Almay, Pennaco®, and Round-the-Clock® has been transferred to the current respective owners.)
1980​Eveready introduces the Energizer® brand.

Eveready introduces the first lithium coin cells.
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1980

Eveready introduces the Energizer® brand.​

1980

​Eveready introduces the first lithium coin cells.
1981
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1983The Company introduces the first fluorescent flashlight, requiring less frequent bulb changing.​
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1983

​The Company introduces the first fluorescent flashlight, requiring less frequent bulb changing.
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1986

Union Carbide sells the Eveready Battery Company to Ralston Purina Company.​

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1986

​Union Carbide sells the Eveready Battery Company to Ralston Purina Company.
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1989​Eveready leads the industry in environmental initiatives and offers the first zero-added mercury product.

The Energizer Bunny® is born - his TV debut.
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1989

​Eveready leads the industry in environmental initiatives and offers the first zero-added mercury product.

1989

The Energizer Bunny® is born - his TV debut.​
1990​Playtex introduces Diaper Genie® diaper disposal systems, Wet Ones® towelettes, Woolite® carpet cleaning, Mr. Bubble® bath products, Baby Magic® cleaning products, Ogilve® hair products and Binaca® breath freshening product.
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1990

​Playtex introduces Diaper Genie® diaper disposal systems, Wet Ones® towelettes, Woolite carpet cleaning, Mr. Bubble bath products, and Baby Magic cleaning products.

(Ownership of the trademarks Woolite, Mr. Bubble, Baby Magic, Ogilve, and Binaca has been transferred to the current respective owners.)
1991Schick introduces the world’s first flexible cartridge razor – Tracer®.
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1991

​Schick introduces the world’s first flexible cartridge razor – Tracer®.
1992Eveready introduces Energizer e2®, the first AA lithium battery.
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1992

Eveready introduces Energizer e2®, the first AA lithium battery.
1993Eveready introduces Energizer e2®, the first AA lithium battery.​
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1993

Schick and Wilkinson Sword merge.​
1994Playtex goes public.
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1994

Playtex goes public.​
1995​Playtex acquires the Banana Boat® Brand.
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1995

​Playtex acquires the Banana Boat® Brand
1996Eveready introduces the company’s first LED lights, offering a squeeze light, compact area/directional light and a bicycle light.
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1996

Eveready introduces the company’s first LED lights, offering a squeeze light, compact area/directional light and a bicycle light.​
1997
1998Eveready celebrates 100 years of portable lighting product leadership.
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1998

Eveready celebrates 100 years of portable lighting product leadership.
1999​Eveready scientist, Lew Urry, is honored by having his invention – the first alkaline battery – placed into the Smithsonian National Museum of American History.
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1999

​Eveready scientist, Lew Urry, is honored by having his invention –
the first alkaline battery – placed
into the Smithsonian National Museum of American History.
2000​Eveready Battery Company is spun-off from Ralston Purina Company. Energizer Holdings, Inc. is created.

Playtex acquires Hawaiian Tropic® sun care brands.
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2000

Eveready Battery Company is spun-off from Ralston Purina Company. Energizer Holdings, Inc. is created.​


2001​Energizer introduces the Energizer® EZ Change®, a new dispenser for hearing aid batteries.

Energizer partners with Disney to become the exclusive provider of Disney branded flashlights in the U.S., a partnership that still continues today.
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2001

Energizer introduces the
Energizer® EZ Change®, a new
dispenser for hearing aid batteries.

2001

Energizer partners with Disney to become the exclusive provider of Disney branded flashlights in the U.S., a partnership that still continues today.​
2002
2003​Energizer Holdings, Inc. acquires Schick Wilkinson Sword.

Schick introduces Intuition®, the first women’s razor that lathers and shaves in one simple step.

Schick introduces the Quattro® razor, raising the bar with four blades and two lubrication strips.
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2003

​Energizer Holdings, Inc. acquires Schick Wilkinson Sword.

2003

​Schick introduces the Quattro® razor, raising the bar with four blades and two lubrication strips.

2003

Schick introduces Intuition®, the first women’s razor that lathers and shaves in one simple step.
2004
2005Schick introduces Quattro® Power, the first power razor system with four blades.

Schick introduces Quattro® for Women®, the first high performance, 4-blade razor designed for the way women shave.​
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2005

​Schick introduces Quattro® Power, the first power razor system with four blades.

2005

​Schick introduces Quattro® for Women, the first high performance, 4-blade razor designed for the way women shave.
2006​Energizer introduces Energi To Go® instant Cell Phone Charger.

Energizer introduces the Weather Ready® line of lighting products.
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2006

​Energizer introduces Energi To Go® instant Cell Phone Charger.

2006

Energizer introduces the Weather Ready® line of lighting products.
2007​Energizer Holdings, Inc. acquires Playtex.

Energizer introduces Energi To Go® Portable Power for the iPod®.

Energizer introduces a new line of Energizer® e2® Lithium® flashlights for the extreme outdoor enthusiast.

Schick introduces the Quattro® Disposable, the world’s first premium four-blade disposable razor for men.

Schick introduces Quattro® for...
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2007

Energizer Holdings, Inc. acquires Playtex.

2007

Schick introduced the Quattro® Disposable, the world’s first premium four-blade disposable razor for men.

2007

Schick introduces Quattro® for Women® Disposable, designed specifically for the way a woman shaves.

2007

Energizer introduces Energizer To Go® Portable Power for the iPod®.

2007

​Energizer introduces a new line of Energizer® e2® Lithium flashlights for the extreme outdoor enthusiast.
2008Energizer partners with Phillips and Techtium to support the introduction of the first hybrid cell phone, allowing users the convenience of battery back-up through a single AAA battery.

Schick introduces Quattro® Titanium Trimmer, the first razor to shave, edge, and trim with one simple tool.
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2008

Energizer partners with Phillips and Techtium to introduce of the first hybrid cell phone, the first battery back-up with a single AAA battery.​

2008

​Schick introduces Quattro® Titanium Trimmer, the first razor to shave, edge, and trim with one simple tool.
2009​Energizer Holdings, Inc. acquires Edge® and Skintimate®, North America’s leading shave prep brands.

Introduces Quattro for Women® Trimstyle®, the first women’s razor and waterproof bikini trimmer in one.
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2009

Energizer Holdings, Inc. acquires Edge® and Skintimate®, North America’s leading shave prep brands.

2009

​Schick Introduces Quattro® for Women Trimstyle, the first women’s razor and waterproof bikini trimmer in one.
2010​Schick introduces Schick Hydro®, the first razor with Skin-Guards and a Gel Reservoir that hydrates skin throughout each shave.
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2010

​Schick introduces Schick Hydro®, the first razor with Skin-Guards and a Gel Reservoir that hydrates skin throughout each shave.
2011​Energizer Holdings, Inc. acquires American Safety Razor and forms the EPC Private Brands Group.
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2011


​Energizer Holdings, Inc. acquires American Safety Razor and forms the EPC Private Brands Group.
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© 2000-2011 Energizer
Energizer, Energizer Bunny design, Schick and other marks are trademarks of Energizer.
Playtex is a licensed trademark of Energizer or its affiliates.